The SUV’s launch signifies the return of Mazda to making automobiles within the US after a ten-year absence.
Mazda has last manufactured vehicles within Michigan in US through Michigan through an Ford joint venture located in Flat Rock, Michigan.
It is the latest joint venture of Mazda and Toyota which is called Mazda Toyota Manufacturing, and both companies will share the production capacity.
With a workforce of 4,000 and $2.3 billion in investment in the process The first task for the plant is to continue producing the custom-designed CX-50 specifically for North America.
It is a fresh method for the Japanese automaker, as American consumers shift away from cars for personal use and opt for more robust utilitarian vehicles. While this is happening the CX-5 will continue to serve as a traditional choice for buyers who want a crossover SUV. We’ll soon witness Mazda increase its SUV range by introducing a new CX-70 SUV, as well as a future-generation CX-90 which will take over the existing CX-9.
Mazda Motor Corporation said it has begun production of its brand new CX-50 crossover SUV aimed towards North America, at the new Mazda Toyota Manufacturing USA facility jointly built with Toyota Motor Corporation in Huntsville, Alabama.
The CX-50 is Mazda’s first car to be built in the plant.
“Building on our sales network reforms and the provision of products satisfying the needs of local customers, as well as now beginning production for CX-50, we have renewed our determination to become a company that North American customers will keep choosing,” the automaker stated in an announcement.
Since the year 2016, Mazda has been trying to boost market share in the US the largest market, through an annual management plan that covers the fiscal year that ends March 2020 through March 2026. The initiatives include improving the condition of dealerships, including sales finance and reorganizing the sales process.
The CX-50 is believed it will “meet the lifestyle and needs of North American customers through its design that respectfully interacts with the outdoors, its strong and highly efficient powertrain in combination with an AWD system fitted across the board, and its high running stability off-road”.
“With production kicking off at a new plant equipped with the latest technology developed through the shared knowledge of Toyota and Mazda, we have put in place a production and supply system that enables timely delivery of high-quality products to our customers,” the automaker said.
“The CX-50 is a model that serves as the driving force for Mazda’s business growth in North America,” said Takeshi Mukai the senior executive officer.
“We hope that the factory start take roots in the local community by providing job opportunities and building supply chains in the region. As a responsible US company citizen we’re determined to help develop it into an industrial plant that has an intimate relationship to the community.”